Best Practices for CTR Optimization Campaigns

After working with thousands of customers, here are the strategies that consistently produce the best results.

1. Start with keywords where you already rank

CTR optimization is most effective when you're already appearing in search results. Focus on keywords where you rank in positions 4–20 — these have the most upside with the least resistance.

2. Take a gradual approach

Order a moderate number of clicks per day over a longer period, rather than a large burst of clicks over a few days. This creates a more natural-looking traffic pattern.

3. Always use the second URL

Adding a second URL to your orders is free and provides two benefits: it eliminates bounces in Google Analytics, and it creates a more realistic browsing pattern (multi-page visits look more natural than single-page visits).

4. Target one position at a time

If you're in position #7, aim for #6 first — not #1. Once you've moved up, reassess and target the next position. This gradual progression is more sustainable and looks more natural than trying to jump multiple positions at once.

5. Complement with traditional SEO

CTR optimization works best alongside good fundamentals. Make sure your title tags and meta descriptions are compelling (this improves your organic CTR too), your content is high quality, and your technical SEO is solid.

6. Track and adjust

Monitor your keyword rankings weekly using Google Search Console. If you see a keyword moving in the right direction, maintain the campaign. If there's no movement after 2–3 months, try adjusting your click volume, changing keywords, or revisiting your on-page SEO for that page.

7. Think long-term

The best results come from sustained, consistent campaigns over months — not one-off bursts. Consider setting up recurring orders with auto-renew to maintain momentum.

8. Use campaigns to stay organized

Group related orders into campaigns in your SerpClix account. This makes it easier to track performance across multiple keywords and URLs.

See our Getting Started Guide for more.