How to Create a Google Business Profile / Maps Order

Google Maps and Google Business Profile (GBP) orders work slightly differently from standard search orders. Here's how to set one up correctly.

Step-by-step setup

  1. Choose the Google Maps order type when creating your order.
  2. Enter a keyword phrase that includes both the subject and location — for example, "chicago illinois injury attorney" or "plumber near downtown seattle."
  3. Enter your business website URL — This should be your own website address (e.g., https://yourbusiness.com ), not your Google Maps or Google Business Profile URL.
  4. Enter your Business Name — This helps our clickers identify your listing among the map results.
  5. Optionally add a second URL — Another page on your website for the clicker to visit after the first page.
  6. Configure geographic targeting and click volume as you would for any order.

How it works from the clicker's perspective

The clicker searches Google Maps using your keyword phrase, finds your business listing by matching the business name, clicks on your listing, and then clicks through to your website. If you've specified a second URL, they'll visit that page as well.

Important notes

  • Always use your website URL, not the Google URL. The URL field should contain your business website, not a google.com/maps/...  link. Our clickers will find your Google Maps listing using the keyword and business name — they need your website URL to know where to go after clicking through.
  • If you don't have a business website, use a Direct Traffic order instead to send visitors directly to your Google Business Profile page.
  • Include the location in your keyword phrase. Since Maps results are location-dependent, your keyword should specify the area (e.g., "dentist portland oregon" rather than just "dentist").