What about bounce rate?

We get a lot of questions about bounce rate. Google Analytics and other analytics programs count a bounce as any single-page session. If our clickers visit your site, stay on one page only, and then leave, that is counted as a bounce (see here, for example: https://support.google.com/analytics/answer/1009409?hl=en).

We have addressed this issue by adding a second second URL option to the order form. If you use this option then the clickers will visit two pages on your site (staying on each one for ~60 seconds) and Google Analytics will no longer consider this visit as a bounce. You can read more about this second URL option on our blog here: https://serpclix.com/blog/second-url-option-added-to-order-form

If you're not already, we would encourage you to use this second URL option to eliminate the issue of bounces in your analytics.

Either way, it's important to know that bounce rate is *not* an SEO ranking factor. See this article for more: https://conversionxl.com/guides/bounce-rate/seo-impact/
Google Search does not use Google Analytics data, and does not even know if a bounce has occurred. Your website's bounce rate has no impact on your SEO rankings.

That said, "engagement" is an important ranking factor. If our clicker clicked on your search result, then immediately clicked Back to the search results, this would not help, as Google Search would register this as low-engagement. 

But that is not what happens. Instead, the clicker stays on your site for a period of at least 1 minute. And if you use the second URL option (which we recommend) then they stay on that page for an additional 1 minute. 

Then when the time is complete, the browser tab automatically closes - the clicker NEVER clicks the 'BACK' button. 

THEN, they are required to wait a further 30-60 seconds before beginning their next click order, which is done in a new browser tab. 

Google Search may register that the same visitor has returned, but the visitor will be using a new tab and at least 90-180 seconds will have elapsed since the last search. Thus, your click through rate has been increased, and the engagement SEO signal remains strong, regardless of what Google Analytics may show