CTR Is One Ranking Factor Among Many

We have published a lot about that fact that CTR is clearly a ranking factor, but please keep in mind that we are not saying CTR is the only ranking factor, or even the most important ranking factor. 

We even point out on our homepage that:

"There are innumerable factors that can affect search engine rankings. And, realistically, most sites should focus their efforts on traditional SEO before even thinking about using non-traditional techniques like SerpClix."

As they say, "your mileage may vary". You may have a high CTR but lower rankings, or great rankings without a high CTR. Again, there are many, many SEO factors that Google considers in their ranking algorithm. 

But what seems to be clear is that one of those factors is the CTR of the listing itself, in the SERPs, and for sites with generally good overall SEO but rankings that are not quite where they should be we have seen a lot of benefit from boosting CTR.

SerpClix can also be a powerful weapon when trying to protect an online reputation against negative or defamatory online content, or in trying to influence inaccurate or negative Google Autocomplete suggestions.