Choosing Keywords and Using the Order Wizard

Using the Order Wizard

The Order Wizard is our recommended tool for creating click orders. When you enter a URL, it queries Google to find keyword phrases that URL already ranks for in the top 100 results, along with:

• Your current ranking position for each keyword
• Estimated monthly search volume
• A suggested click volume based on that data

This makes it easy to identify your best opportunities and create orders with appropriate click volumes.

Using the Classic Order Entry tool

If you prefer to select your own keywords, you can use the Classic Order Entry tool. This is useful when:

• You know specific keywords you want to target that the wizard might not have found
• You want to create specialized order types (Direct Traffic, Bing, YouTube, etc.)
• You want manual control over all order parameters

Tips for choosing keywords

Start with keywords you already rank for. CTR optimization is most effective when you're already appearing in search results. Focus on keywords where you rank in positions 4–20 — these have the most room for improvement with the least effort.

Be specific. Long-tail keywords (3+ words) tend to have less competition and more targeted search intent. "Best hiking boots for wide feet" is easier to move than "hiking boots."

Match searcher intent. Make sure the page at your target URL actually serves the intent behind the keyword. CTR improvements won't stick if visitors immediately leave because the page doesn't match what they were looking for.

What if the wizard is missing keywords?

The Order Wizard occasionally misses keywords due to Google's personalization and localization of search results. If you know you rank for a keyword that doesn't appear in the wizard, you can always use the Classic Order Entry tool to target it directly. Just keep in mind that if our clickers can't find your listing either, the order may be denied.