Should I Restrict the Country or Geographic Location?
When creating a click order, you can choose between two targeting tiers:
- All Countries — Clickers from anywhere in the world (9 credits per click)
- Specific Country — Clickers from one or more individual countries only (17 credits per click)
When to use All Countries
- You want the widest possible pool of clickers, which means faster order completion and maximum IP diversity
- Your website targets a global audience
- You want to maximize clicks per credit
- Your keyword phrase already includes a location (e.g., "dry cleaners Chicago IL"), which tells Google to show local results regardless of the clicker's location
When to use a specific country
- Your website specifically targets users in one country and you want the traffic to match
- You're running a local SEO campaign and want geographic consistency
- Your analytics matter — you want traffic demographics to align with your actual customer base
Our recommendation
There's no single right answer. We have customers succeeding with both approaches. The All Countries tier offers better value and faster completion, while country-specific targeting provides more geographic precision.
Pro tip for local businesses: You can often get the best of both worlds by using the All Countries tier while including the location in your keyword phrase. For example, "plumber san diego ca" will cause Google to return San Diego results regardless of where the clicker is located.