What Is the Geolocation (GL) Parameter?

The GL parameter is a Google URL parameter that tells Google to return search results as if the searcher were in a specific country. It stands for "geolocation."

How it works with SerpClix

When you create a click order with a specific country selected, our system automatically appends the appropriate GL code to the Google search URL. This ensures that our clickers see search results localized to that country, regardless of where the clicker is physically located.

For example, a clicker in the UK doing an order with GL=US will see US-localized Google results.

When this matters

The GL parameter is most relevant when:

• You're targeting a specific country's search results
• You've noticed that your ranking position varies by geographic location
• You want to ensure consistency between what our clickers see and what your target audience sees

Common GL codes

In most cases, the GL code is handled automatically based on your order's geographic targeting settings. You typically don't need to configure it manually.