Understanding Order Types

SerpClix supports several order types to cover different SEO goals. Here's what each one does and when to use it.

Google Search (standard)

Our most popular order type. Clickers search for your keyword on Google and click on your organic listing. Use this for standard SEO ranking improvement.

Best for: Boosting organic rankings for specific keyword phrases.

Google Maps / Business Profile

Clickers search on Google Maps for your keyword phrase (which should include a location, e.g., "chicago injury attorney"), find your business listing, click on it, and then visit your website.

Best for: Local businesses wanting to improve their Google Maps visibility. See How to create a Google Maps order for detailed setup instructions.

YouTube

Clickers search for your keyword on Google and click on your YouTube video when it appears in search results. This can help improve the visibility of your video content.

Best for: Promoting YouTube videos that appear in Google search results.

Bing Search

Same as Google Search, but on Bing. Clickers search for your keyword on Bing and click on your listing.

Best for: Improving rankings on Bing, which also feeds results to DuckDuckGo and other search engines.

Direct Traffic

Clickers visit your URL directly without performing a search first. No keyword is involved — they simply navigate to your page and spend time there.

Best for: Increasing overall site traffic when you're not yet ranked in search results, driving traffic to landing pages, or supplementing other campaign types.

Google Autocomplete

Clickers search for your keyword phrase on Google, which contributes to search volume for that phrase. Over time, this can influence Google's autocomplete suggestions.

Best for: Brand awareness and branded search suggestions.

Google News / Images / Videos

Clickers search within Google's specialized search verticals and click on your listing there.

Best for: Content that appears in News, Images, or Videos results rather than standard organic listings.

Reputation Management

Not a separate order type per se, but a common use case. You can create multiple orders targeting different positive URLs for the same keyword (e.g., your brand name), boosting favorable results while the negative ones naturally fall. You don't need to own or control the URLs.

Best for: Pushing down negative search results about your brand. See our blog post on reputation management for detailed strategies.